This is particularly useful if you have a massive site and notice that a few pages are losing organic search engine traffic for whatever reason. A website that helps to keep track of not only what keywords your domain ranks for as a whole, but what individual pages are ranking for. The best solution to this problem is SEMRush. This can be a ridiculously difficult task without the right tools - particularly with Google's "Pigeon" local updates, doing a quick Google search and just jotting down where you show up is extremely inaccurate and provides very little insight as to how your efforts are doing on a broader, national scale. While most SEOs wish that their jobs weren't thought of as trying to increase rankings for individual keywords (because they really shouldn't be, and aren't at forward-thinking companies that want to build their online presence the right way), the stark reality is most businesses engage in SEO because they want to boost rankings for certain keywords that will grow their business.Īs a result, one of the most important things that requires constant monitoring on a website is a company's individual keyword rankings. You'd be hard-pressed to find a tool that can teach you more about external links to your website than Open Site Explorer. If you want a more detailed report, you can easily export all of the data in an excel format to see where every link is coming from, what pages are receiving the most links, and what different domains are linking to your website. All while lending a quick understanding of how many links a website has amassed and where they came from. It's easy to use and provides tons of information about any given website's domain authority. Our favorite tool to accomplish this is Moz's Open Site Explorer. You want to make sure that as your website grows, you have a good mixture of different kinds of links (follow and nofollow), anchor texts (branded and keyword rich), and a number of different websites linking to you. When it comes to analyzing your website's SEO performance, one of the most important places to start is your overall backlink profile.
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